03 · Service
Conversion Optimization
Research-led improvements to the journey from landing page to checkout, measured against revenue rather than opinion.
At a glance
- Timeline
- 6–12 weeks per cycle
- Engagement
- Project or monthly program
- Best for
- Stores with steady traffic and flat conversion
- Includes
- Research, roadmap, tests, reporting
Is this for you?
Sounds familiar?
If any of these describe your store, this service is a good place to start.
- Traffic is growing but revenue isn’t
- Customers add to cart, then leave
- Mobile converts far below desktop
- Changes ship without anyone measuring them
What’s included
Everything in the engagement
Conversion audit
Analytics, heatmap and session review across key templates.
Customer research
Surveys and interviews that show what holds buyers back.
Prioritized roadmap
Opportunities ranked by expected impact and effort.
A/B testing
Experiments designed, built and analyzed by our team.
Cart and checkout fixes
Friction removed where buying decisions happen.
Monthly reporting
Plain-language results tied to revenue.
How it works
A clear path from first call to results
01
Week 1
Audit
We review speed, UX, analytics and checkout to find what’s costing you revenue.
02
Week 2
Plan
A prioritized roadmap with fixed scope, timeline and expected impact.
03
Weeks 3–8
Build
Design and development in staged releases, tested on real devices.
04
Ongoing
Optimize
We measure results, report back and iterate on what moves the numbers.
Client result
“They found problems we didn’t know we had, fixed them in order of impact, and showed us the numbers every month.”
Head of Ecommerce, client name
+28%
Conversion rate
+12%
Revenue per visitor
9
Tests shipped
ⓘ Placeholder quote and results. Replace with approved client data.
FAQ
Frequently asked questions
Still have a question? Contact the team and we’ll reply within one business day.
How much does a Shopify project cost?
Every project is quoted at a fixed price after a free audit. You’ll see deliverables, timeline and cost before any work starts.
Do you work with Shopify Plus?
Yes. We work with standard Shopify and Shopify Plus stores, including checkout extensibility and B2B features.
Can you work with our existing theme?
Usually. The audit tells you whether extending your current theme or rebuilding is the better investment.
Who owns the code?
You do. All theme code, sections and documentation are handed over at the end of the project.
How quickly can you start?
Audits are usually scheduled within a week. Project start dates are confirmed with your quote.
Related services
Often paired with this service
01
Shopify Store Development
Custom Shopify builds designed for speed, clarity, and conversion.
02
Theme Customization
New sections, templates and merchandising tools your team can edit without a developer.
04
Platform Migrations
Move from WooCommerce, Magento or BigCommerce without losing SEO, data or customers.
Free store audit
Find out what’s holding your store back
Get a 30-minute review of speed, UX and checkout, plus a prioritized list of fixes. No obligation.